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Cover Image for Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia View Article
Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia
Lim Sanny, Tita Julianto, Serafim Savionus, Beni Kelena
Aug 01, 2022
The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products...
Global Business Business and Management Global Business
Published by: IGI Global